
Concept 01
Enso Serif
Refined · Spa · Editorial
Keeps the lowercase 'tao' wordmark in a high-contrast modern serif, paired with a hand-brushed enso (zen circle) above. Quiet, meditative, premium — closest in feel to the existing identity.
Internal · Brand Exploration · 2026
Four directions for evolving the Tao identity, with supporting colour palettes, typography pairings, and downloadable assets. Pick a direction — or mix elements — and we'll roll it through the website, print collateral and signage.
04 directions

Concept 01
Refined · Spa · Editorial
Keeps the lowercase 'tao' wordmark in a high-contrast modern serif, paired with a hand-brushed enso (zen circle) above. Quiet, meditative, premium — closest in feel to the existing identity.

Concept 02
Modern · Geometric · Clinical
A monogram 'T' inside a thin circle, beside an uppercase letterspaced TAO wordmark. Reads as a serious modern clinic — confident, architectural, future-proof for laser & medical-grade treatments.

Concept 03
Natural · Soft · Wellness
Italic script wordmark beneath a delicate lotus/ginkgo leaf in warm clay tones. Leans wellness & holistic — best if the clinic wants to emphasise skin health, calm and ritual over high-tech.

Concept 04
Luxury · Confident · Magazine
Oversized lowercase 'tao' set like a Vogue masthead, with a hairline rule and tracked-out tagline. Maximum confidence — feels like a London or Paris flagship brand. Strongest brand recall.




Inverted preview · on dark
03 systems
Calm, premium, timeless — works with any of the four logo directions.
Ink
#1A1A1A
Stone
#EFEAE2
Clay
#B8A28C
Moss
#5A6B5D
Bone
#FAF7F2
Botanical Calm direction — natural, soft, wellness-led.
Espresso
#2B201A
Terracotta
#C97B5C
Sand
#E7DCC9
Sage
#94A89A
Linen
#F7F1E8
Architect Mark / Editorial Bold — sharp, contemporary, high-contrast.
Onyx
#0E0E10
Steel
#4A5560
Mist
#D7DBDE
Blush
#E8C9C0
Paper
#FFFFFF
03 pairs
Aa
Display · Canela / Tiempos Headline
Body · Söhne / Inter
Editorial luxury — pairs with Concepts 01 & 04.
Aa
Display · GT Sectra
Body · Neue Haas Grotesk
Modern clinical — pairs with Concept 02.
Aa
Display · Ogg Italic
Body · Söhne
Botanical, hand-feel — pairs with Concept 03.
Assets