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Internal · Brand Exploration · 2026

taobrand & identity deck

Four directions for evolving the Tao identity, with supporting colour palettes, typography pairings, and downloadable assets. Pick a direction — or mix elements — and we'll roll it through the website, print collateral and signage.

Download current logo

Logo concepts

04 directions

Logo concept 01 — Enso Serif

Concept 01

Enso Serif

Refined · Spa · Editorial

Keeps the lowercase 'tao' wordmark in a high-contrast modern serif, paired with a hand-brushed enso (zen circle) above. Quiet, meditative, premium — closest in feel to the existing identity.

Logo concept 02 — Architect Mark

Concept 02

Architect Mark

Modern · Geometric · Clinical

A monogram 'T' inside a thin circle, beside an uppercase letterspaced TAO wordmark. Reads as a serious modern clinic — confident, architectural, future-proof for laser & medical-grade treatments.

Logo concept 03 — Botanical Calm

Concept 03

Botanical Calm

Natural · Soft · Wellness

Italic script wordmark beneath a delicate lotus/ginkgo leaf in warm clay tones. Leans wellness & holistic — best if the clinic wants to emphasise skin health, calm and ritual over high-tech.

Logo concept 04 — Editorial Bold

Concept 04

Editorial Bold

Luxury · Confident · Magazine

Oversized lowercase 'tao' set like a Vogue masthead, with a hairline rule and tracked-out tagline. Maximum confidence — feels like a London or Paris flagship brand. Strongest brand recall.

Inverted preview · on dark

Colour palettes

03 systems

Clinic Stone

Calm, premium, timeless — works with any of the four logo directions.

Ink

#1A1A1A

Stone

#EFEAE2

Clay

#B8A28C

Moss

#5A6B5D

Bone

#FAF7F2

Warm Apothecary

Botanical Calm direction — natural, soft, wellness-led.

Espresso

#2B201A

Terracotta

#C97B5C

Sand

#E7DCC9

Sage

#94A89A

Linen

#F7F1E8

Modern Clinical

Architect Mark / Editorial Bold — sharp, contemporary, high-contrast.

Onyx

#0E0E10

Steel

#4A5560

Mist

#D7DBDE

Blush

#E8C9C0

Paper

#FFFFFF

Typography pairings

03 pairs

Aa

Display · Canela / Tiempos Headline

Body · Söhne / Inter

Editorial luxury — pairs with Concepts 01 & 04.

Aa

Display · GT Sectra

Body · Neue Haas Grotesk

Modern clinical — pairs with Concept 02.

Aa

Display · Ogg Italic

Body · Söhne

Botanical, hand-feel — pairs with Concept 03.

Downloads

Assets

Tao Skincare & Laser Clinic · Internal brand exploration · Not for distribution